It is rightly said that if nobody knows about you there is a high probability that you may lose the business.
This thing provoked me to promote my coaching business.
I realized there would be so many coaches all around the world just like me. How can I stand out? What things do I need to work upon so that I do not get lost in this crowded marketplace?
What will work best in bringing clients and promoting my work?
The answer was simple I had to find the right marketing method. I knew it was essential for a life coach to remain consistent. Thus, I kept on doing free coaching sessions and workshops to bring in more clients.
However, in my initial stage, I realized the importance of social media platforms. This was a huge platform to influence people and promote coaching business.
This marketing strategy was a great turning point in my career.
Let me take you all to my marketing experience journey. Before that, if you are still trying to figure out life coaching niche then you can choose from 15 life coaching niches that are in high demand.
Once you select your niche it will be easy for you to market your business to the right audience.
This is what I often suggest to people and what I learned from my experiences. Here it goes…..
1. Begin with a warm audience
Isn’t it easy to let the people who love you know what you are up to?
One of my clients invited all his closed ones with a message: “Hello everyone, I am excited to launch my new life coaching business. I have specialization in dealing with all kinds of business issues related to startups. I have kept a free workshop of an hour on coming Sunday. If you are looking for any such session, I believe this would be a great opportunity for you. Kindly forward the mails to those who are interested. Awaiting to see you all.”
It worked and many people attended the event. Though the number was not huge, it still made a huge difference.
Also, according to Greg DeSimone, Catapult Advisory Group, it is important to help and connect as many people as you can.
Talk to groups through webinars or workshops. Give anyone 15-20 minutes of your time to answer questions.
The more you will be helpful to people, the more you’ll be recognized as a valuable resource.
Once that is achieved, you can analyze who can become your paid client or what package will be best for them.
2. Attend the right type of events for networking
Jada Willis, the founder of Willis Professional Services, once said that your competitors do not have to be your enemies. You should connect with other coaches, and even join a local networking group.
If you make the right connections, you may start referring clients to each other. Your strengths are their weaknesses, and what they loathe, you may like and love.
He asked a few questions and then I advised him to meet me personally. This is how the journey of my life coaching began.
This way of networking helped me in getting referrals constantly. I learned how growing business through leverage technique works.
This approach will give you high-quality leads. Don’t you feel this is an amazing way to promote your life coaching business? In my case, it gave great results.
3. Highlight your ‘sweet spot’ through effective branding
The famous leader Virginia Franco, Virginia Franco Resumes, said a targeted statement that delineates-
Who is your ideal client?
What can you do for them?
Who are the people for whom you are eager to become a hero or a lifesaver?
What is the topmost problem of others which you want to solve?
Also, you must have answers to these questions- “So what?” and “Why you?”
It will spell out loud and clear who will completely fall for your sweet spot.
All your marketing collateral, website as well as LinkedIn, associated profiles and social media platforms should have this message.
4. Leverage your experience
According to Evan Roth, the founder of Roth Consultancy International, as a coach, you should love to serve and believe how you can serve anyone.
Finding similarities in experiences is a way that has worked to gain clients. Corporate leaders seem to work with life coaches that have been corporate leaders also.
5. Partner with others to promote your life coaching business
I know you must be confused here as to why I am asking you to find a partner for your business.
Let me explain to you. For example, if you have a life coaching business you can partner with youth motivational blog writer.
They are not the competitors but as you have the same target audience, it is a win-win situation for both.
These collaborations will go a long way in building your life coaching empire.
6. Get referrals regularly
You might be thinking about how to get referrals regularly?
Many life coaches have found this as a problem. They do not want to sound as if they are very pushy. So what is the solution?
First and foremost, I keep my tone in such a way that it looks professional and without sounding too pushy. You can ask in various ways like: ‘Is there anyone else you know whom I can guide?’
‘Have you met anyone in recent times for whom my service can prove beneficial?’
‘Are there any friends in your circle who are eager to get my guidance?’
The trick is to use the right words with your contact lists.
7. Use video to attract clients
As said by Elle Ingalls, owner of Pressure-Free Living, videos don’t need to be fancy. Just quite authentic.
We are a screen-fixated society, and when you get featured yourself in a video, it can lend credibility to your practice.
At the end of the video, you can put a message as: “Now that you’ve experienced my life coaching session, are you interested in joining my daily workshops? I have a 2-month package which can help you with your requirements.”
He had announced regarding the program which was not yet created. Next, the program was pre-sold and then the guy built the complete program while taking the people through it.
I believe video is an amazing medium to promote a life coaching business as you can easily connect with the target audience.
8. Create a buzz to promote your life coaching business
To promote your life coaching business, you need to reach out to people. So how can you do that?
There are many ways that I have tried in my initial phase of business promotion.
I posted free and valuable content which could grab the attention. To read more content I gave the option of the premium offer. This, in turn, increased viewership.
Later I even started to provide a free offer on my website to increase the list of contacts whom I could approach. The queries flowed in.
9. Turn the wrong ones away
Often in this practice of free seminar, many wrong people will approach you. How to tell them they are not fit for your coaching?
Justin Sachs, Motivational Press, said that he notices one of the best practice builders is turning the wrong prospect away. It seems counter-intuitive, but all the time he used to tell a prospect they aren’t a fit for his coaching, three of the right people used to show up.’
This was important as he didn’t want his life coaching business to get wrong reviews. He instead referred them to other coaches.
This strategy helped him to build great relationships with his clients and other coaches.
10. Become the coach which you may select
This is where you need to groom yourself.
Very famous leader Rey Castellanos, Feed Your Wolf, said the best way to create clients is to show up your core values to the world. This means practicing what you preach. It means living truly in line with your values at the highest level of integrity.
11. Know your brand and convey it
According to Wendi Weiner, The Writing Guru, attracting the right clients is all about knowing your brand and being able to convey it the right way.
Identify and differentiate your values so that your clients can recognize them very easily.
12. Spend time where your target audience often visit
Some time back I visited cafes too often and found many people discussing their career goals. I interacted with some of them. I realized my specialty.
I explained to them that how through my life coaching sessions they can develop their career.
This is one example but you can try various other places like organization meetups or seminars.
13. Differentiate – a useful tool to promote your life coaching business
It is often seen that you can do 10 times better than what your competitors are doing or you can just set yourself apart.
If you choose the second one you need to know how you can stand out?
For example, you can price the clients differently or you can give them some extra benefits.
Why Apple is different from other smartphones? It is constantly trying to do something new which it’s competitors have not tried yet. Apple also stands apart in price and distribution. That is what is required in today’s competitive world.
Do take out time to read this article 12 Strategies To Attract Clients To Your Coaching Practice, a very informative article to attract clients.
14. Write an ultimate guide
What does any person require from a life coach? The answer is they need in-depth knowledge of personal goals.
You must be thinking about how it works?
It is very simple. This is what I did- I created an ultimate guide for my clients as per their goals and visions. This way my clients were successful and they promoted my brand to their network. This way I have established a good client base.
Why this proved helpful?
This is because I shared the concepts in depth and clients started trusting me.
You can publish your content in magazines, newspapers or blogs to grab more attention. It helps in building a life coaching business successfully.
15. Organize a coaching event
16. Build your private pond
Now, what does this mean?
What do you do when you want to purchase a car. You will go to the company which you trust. Right?
The same trust you have to build for your life coaching business.
Build facebook groups. Create your Instagram page. This the best way to create brand awareness. You can personally get connected with your prospective clients. They will know how you are as a coach and thus, identify your brand.
In my starting phase, I got regular clients through Instagram followers. I earned a good amount which helped me in investing more.
17. Most important – care about your clients
Think of people for whom you would like to work? Why do you want to work with them? Why do you care for them? How do you define them as your best clients?
For instance, I used to care for young professionals. I could understand their challenges and feel them as my own. This gave me a lot of interest in working on multiple projects. Even they connected well with me and this gave me satisfaction.
Hence, to promote life coaching business you need to pick the right audience. You can connect easily with someone whom you care for.
18. E-Mail marketing
Do you think the idea of sending daily emails is quite hectic? No, it isn’t if you do it in the right way.
I used to send mail once a day and that also at the same time every day. Some people ignored my emails. But they were the ones who were not my actual clients.
What content should you include in everyday mail? What should be the word limit? Whether it should be in story form or motivational lessons?
Short motivational stories that can bring professional and personal growth are good for E-Mail marketing. There is no set of rules that you can follow. You need to use trial and error and see what works for your clients.
19. Webinars are simple to promote your life coaching business
Did you notice, reaching people across the world has become so easy? Do you want to promote your life coaching business around the globe?
It is wonderful to interact with people from different countries. Doesn’t that sound amazing? Then do try it.
Webinars have massively helped me in increasing my business credibility.
Help people. Give them solutions. It works.
As discussed earlier, I used to provide free Services. This helped in building my reputation. I made a prime objective to help my client first. It eventually helped in turning my free clients to paid clients.
Solutions play a vital role in the journey of success. It creates a great bonding with your clients. They feel secured as they get a mentor to guide them to find solutions.
21. Invest in branding
Will you buy a car if it didn’t have the features which you are looking for? You need to create a unique brand.
I share the real stories of my clients. Word of mouth is the best way to promote any business. I also update my website, social media platforms pages. Consistent updates always build a chain of clients and help you to create your brand.
You need to answer the below questions for creating the brand.
Who can I help? Who is your target market? What value do I provide?
What groups would most benefit from your coaching? What groups should you refer to a colleague?
After being part of your workshop, what should a client be able to do that he couldn’t do before?
Don’t forget to incorporate the branding strategy on website, social media and all other places.
22. Find a mentor and get coached again
How did you upscale your life coaching business? You had teachers, right.
Now, find yourself a mentor who can teach you again. This time you need to learn how to become the best coach.
Initially, I was stuck in developing my life coaching business. Hence, I approached a few mentors. Identified how they teach and promote their coaching skills. It made me understand my strengths and weaknesses.
Sometimes you have to unlearn and learn new things from your mentors. So, check out if you need a mentor to upscale and promote your life coaching business.
23. Blogging and Vlogging
Create blogs on your website, and write regular high-quality content, as this is a great way to build your online presence.
Also, create a YouTube channel and create Vlogs. Link your Vlogs to your website.
I used to follow the 80/20 rule. In this, you need to spend 20% of your time writing blogs, and the other 80% on promoting your article via social media.
I even experimented with different media channels, such as Linkedin, Facebook, Twitter and more. Also, I tested alternative content formats, including videos, texts, and podcasts, to find out what would work best.
So now, are you ready to promote your life coaching business?
Yes, you are…of course, you are. So why are you waiting?
This is my webinar:
Because of the demand of the webinar, the seats will be filling up very fast, so please make sure that you register as early as possible. I don’t want you to miss out on it because you were lazy.
I will see you on the other side :).
How to promote your life coaching business? (2019 edition)
It is rightly said that if nobody knows about you there is a high probability that you may lose the business. This thing provoked me to promote my coaching