Who is a LinkedIn coach?
Before answering this, we must first be aware of what LinkedIn is?
LinkedIn is a professional platform for creating your network. The prime people who use this platform are job-seekers, salespersons and businessmen. Job seekers use LinkedIn to find their dream job. This is possible by connecting with the recruiters. Salespersons and businessmen, use LinkedIn to solidify their network and find ideal clients.
So that’s the overview of LinkedIn in short. Coming back to our previous question-
“What is a LinkedIn Coach?”
LinkedIn coach coaches people to leverage the platform in the best way to achieve their goals. Now goals can be different for different sets of target audiences. This can include coaching businessmen for LinkedIn marketing. This may also include an individual to manage his/her profile in a way to attract a call from his/her dream company.
In recent years, LinkedIn has attracted a huge number of population worldwide. Below stats from Omnicoreagency will convince you about its huge significance.
- There is a total of 630 million LinkedIn users.
- The total active monthly users are 303 million.
- The number of new LinkedIn members per second is 2.
- 51% of US College Graduates use LinkedIn.
- 190 million workers in the US have LinkedIn profiles.
- LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
- 91% of marketing executives list LinkedIn as the top place to find quality content.
- 92% of B2B marketers include LinkedIn in their digital marketing mix.
- The projection is that LinkedIn will hit $6.4 billion in revenues for 2020.
- LinkedIn generates $371,474 per employee.
- There are 100 million job applications on LinkedIn every month.
- More than 90% of recruiters use LinkedIn on a regular basis.
The above statistics are enough to realize the huge importance that LinkedIn has. Now, the thing is that not everyone has a command on this platform. Though people want to build a network and leverage LinkedIn for their purpose, they don’t know how to do it. This is when LinkedIn coaches come handy.
LinkedIn coaches are aware of LinkedIn algorithms and strategies. They know the mechanism in which LinkedIn works. They can tell clients what steps and efforts they need to take to achieve success on this platform.
LinkedIn coaching is a new coaching niche. If you are aspiring to become a LinkedIn coach, you already have a huge prospect-base. If you master the LinkedIn strategies and have a great coaching philosophy, you can convert prospects into paying clients. That’s how you can grow a phenomenal coaching business.
In this article, I would introduce you to some LinkedIn strategies a LinkedIn coach must be aware of.
As a LinkedIn coach, you must know that LinkedIn is a phenomenal marketing tool. Unlike social media sites, LinkedIn gives you a better way to filter your audience. LinkedIn is away from the noise and provides an easy way to reach one’s target audience.
Most of the B2B and B2C marketers need to learn the basics of LinkedIn marketing. These can be your ideal clients. Before coaching them you must be aware of the LinkedIn marketing techniques. So let’s discuss some of them.
Content marketing- A LinkedIn coach must know the power
Do you know what is the best technique in LinkedIn marketing?
There are individuals who have gained a lot of followers by posting rich-content. Companies are investing time in LinkedIn content marketing to reach their target audience.
Neil Patel recently shared how he generated $38,491 for his business in a single month via LinkedIn.
Though Facebook and twitters get more attention, LinkedIn attracts more serious professionals.
People are creating different types of posts on LinkedIn for driving the audience. Some write blog posts. Others market through flyovers and posters. These LinkedIn posts then get liked and shared by the connections. This increases the reputation of the person and helps him/her to attract leads for the business.
A LinkedIn coach must know how to tailor the content best around the coachee’s target audience. The blog posts should not look pushy and should be convincing enough as well.
A good LinkedIn coach knows the importance of goal-driven content marketing. This includes:
- Providing original information
- Being interesting in the approach
- Not being self-centered
- Crafting a piece that can spark discussions
- Relevant plan for coachee’s newsfeed.
Recycling other people’s content
Marketing doesn’t demand to create an original piece every time. As a LinkedIn coach, you must guide your clients on how to recycle others’ posts for their on purpose.
Most of the content you see is a duplicate. Still, it manages to resonate with the audience. How does this happen? It’s simple- the way in which the person crafts the message the second time is new and unique.
You must coach your clients to reproduce existing content in innovative ways. These ways must connect at once with the audience like never before.
Recycling content will save time and energy. At the same time, your client will have more updates to share with his/her audience. These updates will drive new leads.
A LinkedIn coach must also coach clients to recycle others’ content. This is possible by turning them into images, illustrations, infographics, quotes, etc.
Posting case studies
Another very important LinkedIn marketing strategy is posting case studies. Insightful case studies tend to attract valuable audiences. The audience who can connect with the case studies is more probable to invest in your interest.
Suppose you have a client who is a wedding planner. He wants people to know about his business and attract prospects through LinkedIn. Sharing posts that show successful events with images of decors will attract clients. At the same time, you can guide your client to post effective case studies.
Suppose your client writes a case study. It speaks about difficult situations faced during one of the events. It outlines measures he took to handle the same. People looking for serious wedding event planners may get impressed by your client. They will know that the wedding planning team knows to deal with hard situations. Thus the chances of them approaching your client will increase.
Not only businesses, but this also helps individuals. A designer who is looking for a job can write a case study explaining the thought-process. This may impress his/her connections. Who knows one of them may include the CEO of a reputed company!
Educating the audience on LinkedIn
A LinkedIn coach must guide clients to post content that educates people. This helps the audience in realizing that the intentions are not to sell services and earn money. The audience gets to know that indeed one’s expertise is valuable. This will help one to grow the network beyond the industry. Educating and informing the audience is the best way to gain their trust.
You may have a client who runs a travel and tourism agency. You can guide him to post content that includes things other than his own services and offerings. This can include- “Top 10 must-visit places in San Francisco” etc.
This will broaden your client’s connection base and so will the list of prospects.
Learning about potential customers before reaching out
As a LinkedIn coach, you have sessions of fix duration. Your collaboration with a client will be for a said period. Your target should be bringing the largest output in the least time.
LinkedIn marketing doesn’t mean sending random connection requests and gathering followers. Do you know that you can send limited connection requests in a set duration? Also sending too many connection requests is a bad practice. It can even lead to blacklisting of your profile.
An effective strategy is to first research the market and potential customers. Thereafter, tell them your motives. Marketing is not about gaining a crowd. It is about gaining potential customers. Only valuable customers can double annual revenue.
As a LinkedIn coach, you must teach your clients to identify their potential audience. Know about them and then show a deep interest in them. Only then they can get the much-needed attention.
Posting too much on LinkedIn can decrease one’s chances to attract an audience. You must make your client understand the negative consequences of too many posts. Spamming the news feed can result in the clients’ connections unfollowing him/her.
One or two posts are enough in a day. If they are case studies one per week will be enough. Also the timings of the post matter. Most people use LinkedIn during the night or early morning. A LinkedIn coach must be aware of these minute details.
Building an outstanding profile
The first thing that serious LinkedIn members look at is – the person’s LinkedIn profile.
LinkedIn itself provides a vast number of internal areas to improve one’s profile. A LinkedIn coach must coach the clients to best fill these areas. This will help your coachee to best show their skills and expertise.
Some tips are:
Coach your client to use a specific headline that corresponds with his/her area of interest.
Suppose you have a client who is looking for a job in Digital marketing, he can craft his headline in the following way:
Digital marketing enthusiast| SEO | SEM| PPC| job-seeker
Whenever the recruiters search by one of the above words, your client’s profile may be visible to them. LinkedIn allows only a small set of characters to enter. You must coach your client to make the best headline. It is the first thing that will catch the eyes of LinkedIn members.
The photograph should be professional and trustworthy. Also, you can coach your client to apply the same photo on other networks. This can help people to connect dots especially when your client runs a business.
The details section gives one a brilliant opportunity to describe his/her background. As a LinkedIn coach, you must guide your clients to make the best use of this action. This must include your clients’ brief intro and outline the skills and aspirations. This must also contain the contact details. This will help the target audience to connect with the individuals in an easy way.
Lead generation strategies
Most of the clients approach a LinkedIn coach to generate leads via LinkedIn. Your coaching business plan must incorporate this.
There are various ways in which LinkedIn can help in generating leads. A LinkedIn coach must be aware of the different packages that LinkedIn offers. Not all are good for lead generation.
If lead generation is the prime focus of your client then he/she must go for the Sales navigator package. This includes features such as Advanced search. These can help in gathering leads relative to one’s business.
You must coach your clients to use the following strategies if he/she aims to generate leads.
Turning the company page into a lead-generation page
For clients who have a business, a company/business page is a must. Now, having a page is not enough. People don’t know what measures they should take to generate the most leads out of their company page. This is why they contact a LinkedIn coach.
You must coach your clients to build a conversational company page. This has to be different than a typical company page which gives company details. The company page must direct potential leads to visit the client’s actual website. The LinkedIn company page must aim to boost conversion actions.
Some tips that you can coach your clients with (in brief):
- Using a compelling photo
- Creating a clear and compelling pitch in the company’s description.
- Making the recent updates section clickable and conversion focused.
A LinkedIn coach must be aware of how to make the best use of the LinkedIn company page.
The power of Showcase pages
Showcase pages help to promote individual brands that are extensions of the company. You may have clients that want to market specific brands within their business. You can suggest them to have showcase pages.
Showcase pages are the most useful for B2B marketers. Most of your clients will be unaware of this precious tool. Learn more about LinkedIn Showcase pages to guide your clients on how to maximize their use.
LinkedIn’s Advanced Search feature helps to identify one’s target audience. Advanced search is a great filter to narrow down your search. One can filter the search by location, current company, industry, past company, etc.
The advanced search brings focused results that help in connecting with relevant people.
Creating groups is another marvelous LinkedIn lead generation technique. LinkedIn groups offer huge networking opportunities. This is a great way where you can have conversations with like-minded people. This many times results in people getting impressed with your thinking.
A LinkedIn coach must teach his/her clients to leverage the power of LinkedIn groups in the best way. Interaction within the groups makes you appear more human. People always want to connect with real faces. A LinkedIn company page may not lend credibility since there is no real face to contact.
LinkedIn groups give one a chance to build authority and take charge. This can result in gaining connections and encouraging them to take your services. Posting rich-content on the groups and initiating meaningful conversations help in converting leads.
Tools like LinkedIn Profile Reminder lets you set future reminders. This helps to keep in touch and check back in with warm leads. The Notes option lets you keep track of every interaction you’ve had with your leads.
LinkedIn is not just for exhibiting one’s expertise. If utilized in a proper way, it can help one to gain fruitful partnerships. You will have clients that are weak at socializing. They won’t be able to find fruitful partnerships that can help their businesses to grow. That’s where they will seek a LinkedIn coach. You must be able to coach them to collaborate with people who can help them to expand their business.
Now the questions arise:
“Who all can be your client’s partners?”
This depends on your client’s goal and what kind of initiative he/she is into. Let’s understand the same with different cases.
Case 1: Your client is a freelance content writer
You can coach your client to partner with other writers. This way he/she can build an entire community. If your client has a blog, you can guide him/her to connect with digital marketers that can help attract traffic.
Case 2: Your client is a CEO of a startup who is facing financial issues
First, as a LinkedIn coach, you must identify at which stage the startup of your client is. Your client may have a great idea but couldn’t find an investor for himself/herself. You can guide your client to connect with investors that can help the client. Nowadays there are a lot of crowdfunding platforms that are helping startups. You can guide your client to connect with one of them.
Case 3: Your client is a YouTuber. He wants to gain more followers through LinkedIn.
You can guide your client to connect with influencers in his/her area. Also connecting with other YouTubers can lead to happy partnerships. Partners can help your client and your client can help them in return. It can be a win-win situation.
So, does your client wants to connect with a business partner?
Does he/she want to build a partnership for his/her personal interest?
LinkedIn is helpful in any way.
LinkedIn supports for endorsements and recommendations. Here’s a formal overview of each feature.
“A skill endorsement is a way for your connections to endorse the skills listed on your profile. A written recommendation isn’t included with this feature.”
“A recommendation is a written statement of endorsement from a connection. You can request recommendations from your connections. You can also recommend your connections.
Recommendations can help a lot to connect with the right opportunity. Your client may be a job-seeker. In this case, recommendations can come from friends, teachers, past colleagues, etc.
If your client has a business, recommendations from previous clients can lend credibility.
Endorsements can help people recognize your mastery in a certain area. When hundreds of people endorse you for a skill or recommend you, this builds trust in your audience.
A LinkedIn coach must also emphasize the benefits of recommending and endorsing others. This can result in building fruitful partnerships.
So, we have finally come to an end. I am confident that now you have a lot of points to consider as a LinkedIn coach. Remember- “What tune comes out of a flute depends on how you play it.” LinkedIn is a great tool, but if someone doesn’t know how to use it to the fullest, the tool will be of no use.
As a LinkedIn coach, your job is to coach your clients to leverage the platform to its best. That is exactly why people will opt for your services and will pay you.
The need of the hour is to study the LinkedIn algorithm and master the above strategies. Only then you can coach your clients to achieve their goals.
Start by applying the above strategies for yourself as a LinkedIn coach. Exhibit yourself as the product of your own coaching strategies.
All the best!
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