Performance Coaching: How To Become A Performance Coach

In this guide, we will give you in-depth knowledge on how to become a performance coach. For a lot of factors, that we will soon discuss, the demand for performance coaches has grown exponentially in the last few years.

Companies have understood that in order for them to gain maximum revenues, they need to invest in and encourage the well-being of their employees. This, more than anything else, has seen a large demand for performance coaches. So, without any further ado, let’s begin.

What is a Performance Coach?

As the corporate world gets more and more hectic, people have come to realize the importance of a healthy working environment for their employees. You, as a performance coach, can work with these employees and facilitate their acceleration and growth both as a person and a worker. In simpler terms, a performance coach helps their clients reach their true and maximum potential.

What does a performance coach do?

A performance coach uses psychological tactics to help you overcome the obstacles that you are facing in fulfilling your maximum potential. A person’s performance at work may dip because of a myriad of reasons, it could be emotional, something related to personal life or anything else. A performance coach digs deep and finds the reason behind the lack of activity and then works around it to help their clients come out of the rut.

By guiding their clients through such negative emotions and energy they help them be more active during work and not suffer from burnout and stress related issues. As a performance coach, you will always be present with your clients, giving them honest feedback and helping them feel empowered enough to make game-changing professional decisions and take positive actions.

A good performance coach can help their clients in the following fields:

a) Become a solution miner: People usually get stuck at solving problems. It is either the weight of their past failures that stop them from coming up with solutions or it is their lack of self-belief or it is their tendency of leaving tough things for higher ups or those who they feel are more “qualified” to handle things like these.

By giving them that extra boost to their self-belief and capabilities, you, as a performance coach, can help them truly express themselves by mining for solutions and solving problems on their own.

b) Have a more fruitful professional life: By making your clients come out of their shell and express themselves more, you will help them have more meaningful relationships professionally. Usually, people don’t network as much because of a lot of factors which are bogging them down, which in turn makes them isolate themselves. Working with a performance coach will help them grow in all areas of their professional lives and not make them miss out on networking opportunities.

c) Employee performance: Just to wrap things up, if you are going to help your clients come out of their shell and make them have more fruitful relationships in work, it goes without saying that their overall job performance is going to improve as well.

Why people hire a performance coach?

There are several reasons why people hire a performance coach:

a) Next level in their business: When people want to get visible enough to be promoted they want to gain an edge over the rest of their competition. Competition in a corporate world is very cutthroat and everyone is out looking for their own benefit. Having a performance coach will give them the competitive edge and the confidence to believe in themselves. As a performance coach, you will help them overcome any hurdles that are stopping them from excelling in their professional lives.

b) Start their own jobs: It is always a daunting challenge when someone is setting out on their own. To take this step one needs to be mentally prepared for the amount of work that they will have to do. It can get very overwhelming for those who are not prepared to take this step. As a performance coach, you can help them to achieve their dreams of starting out on their own getting them mentally prepared to take the next step.

c) Non-job related factors: More often than not, an individuals performance at work may dip because of factors in other facets of their life. More often than not it has been noted that people get affected by issues with their family or partners which greatly deteriorates their work quality. A performance coach works with an individual and makes them cope and come to terms with all the negative energy that is going on around them. They help them understand why those various issues are happening and what they can do about them.

d) Major professional setbacks: One of the biggest deterrents for most people is facing a string of failures. Most people don’t have the courage to bounce back from repeated failures and that’s alright, we are all human after all. At one point people do start questioning their abilities and that is always a killer. Once someone starts doubting themselves that is when they will stop growing. As a performance coach, you can help people understand why they failed and make them realise that failure is part of their growth. Using psychology you can help them embrace those failures and work around their doubts. This is one of the best ways that you can help your clients regain their confidence and realise their potential.

e) Long-term future planning: Most people are blissfully ignorant of what they want in the long run, and even if they are aware they simply do not know how to reach those goals. As a performance coach, you can give them a strategy which they can follow to achieve their goals. You must keep them accountable to make sure that they religiously following their goals and not being complacent about it.

Should you become a performance coach?

If you are the kind of person who gets immense satisfaction from seeing someone gain unprecedented happiness and satisfaction from following your advice then this is perfect for you. Have you always been the person who helped their friends out in their professional lives and made them feel empowered and gain clarity? Does your vision of your own success lie in you enabling others to gain their happiness? If yes, then you were born to be a performance coach.

What is the difference between life coaching and performance coaching?

Both of them are very similar in a lot of aspects. In both of them, you take your clients for a state where they have low self-esteem and are full of doubts into a state where they are empowered and happy. However, the major difference between the two is the kind of clients that you are dealing with. While life coaching is all encompassing, in performance coaching you are mostly dealing with professionals.

What skills do you need to be a successful performance coach?

Being a performance coach will require you to have a specific skill set. Let’s go through all of them one by one:

a) A grasp of human psychology: You don’t need to be Freud but you definitely need a basic grasp of how the human mind works. Most of your work will be about gliding through a client’s mind and seeing where all they have set obstacles for themselves. In order to this, you can’t afford to be completely ignorant about basic human psychology.

b) The ability to form strategies: A performance coach needs to be able to give actions to their clients with proper clarity. In order to this, a performance coach must have the ability to form clearly formed and concise strategy. Giving proper clarity is extremely critical because without it your clients will be lost.

c) Creating rapport: An important element of being a performance coach is the connection and trust that you build with your clients. The best way that you can make this connection quickly is through rapport building.

d) Being honest with your feedback: A performance coach’s main challenge lies in increasing the overall performance of their client. The only way that you can do so is by not BSing around. The only way you can improve one’s performance is by putting up a mirror in front of them. You have to brutally and honestly tell them when they are not following certain actions, being “nice” is not going to help anyone. They are not paying you to be nice to them.

e) Being a good business man: Yes, being a good coach now includes being a good businessman as well. They are not mutually exclusive anymore. You can learn more about how a coaching business works by checking out my free webinar below.

How much is a performance coach salary?

Performance coaches are in high demand. Even mainstream culture has embraced the idea of performance coaches (Maggie Sif’s character in the hit Showtime series “Billions”). While it is true that some of these performance coaches get paid in millions here is some surprising stat for you. According to Glassdoor the average performance coach annual salary is just ~$36,000!!

Why is that the case? Why is the average number so low?

The reason for that is simple, most performance coaches have no clue about the sheer amount of value that they can bring to the table. As a result, they just end up taking up anyone as clients. These clients don’t value the knowledge they are getting from them and constantly underpay the coaching that they are receiving.

These clients are called “low-ticket clients” and it won’t be a stretch to say that performance coaches (and coaches in general) are suffering from an epidemic of low-ticket clients.

Most performance coaches think that they are not worthy of getting high -ticket clients and that is simply not true. If you build a coaching business following my proven templates then you can get an endless supply of coaching clients on auto-pilot. Scroll down for my free webinar to know more.

Do you need performance coach certification?

I won’t lie, a coaching certification will definitely help you get your initial clients. I am interested in giving you value and I don’t want to give you a garbage answer that “No don’t do certification! It is a waste of your money!” As a performance coach, you can definitely get an initial boost from a certification and there are plenty of places online where you can do so. However, let me be very frank with you. Years down the line, that certification won’t really matter that much. The biggest way that a certified course can help you though is by showing you how a coaching business works, That is definitely helpful.

However, let me be very frank with you. Years down the line, that certification won’t really matter that much. The biggest way that a certified course can help you though is by showing you how a coaching business works, That is definitely helpful.

Now, would you rather gain the knowledge of how a business works and then spend the next few years meticulously planning and learning how to structure your business or do you want to know what exact steps and templates you need to follow to create a perfect coaching business for free?

See, the main issue for us coaches is that we don’t have the luxury of time. Every second and every minute that you are not spending on spreading your word you are robbing one person on this planet of your coaching. That one person could have had their lives changes after coming in contact with you.

Is that ok for you? Is it ok for you to spend years (like I did), learning all the little ins and outs of a coaching business? Or do you want to get your hands on proven coaching business blueprints that work every single time and start getting clients within a month?

If that does appeal to you then scroll down and checkout my free webinar.

Before you do so, I need to ask you one more question.

Are you ready to become a performance coach?

Are you?

Yes you are…of course you are. So why are you waiting?

This is my webinar:

How Your Coaching Business Can Let You Live The Lifestyle Of Your Dreams

Because of the demand of the webinar the seats will be filling up very fast, so please make sure that you register as early as possible. I don’t want you to miss out on it because you were lazy.

Just go and register right now.

I will see you on the other side :).


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