By 2019, it was estimated that there were 5,86,292 coaches worldwide. Out of these 92% were active. Amongst these, 42% operated in the US only – that is a total of 2,88,500 coaches.
With each passing year, a promising increase in the market value of the coaching industry is seen. The number of coaches is showing phenomenal growth. There is an upsurge in the average annual salary of different coaches based on their niches.
The future of the coaching industry seems absolutely amazing.
Lack of industry regulations in a way has made it easier for anyone to boast themselves as a coach.
In such a great pool of coaches amongst so many small and big fishes, what makes you different?
Well, the answer is – Coaching Strategies!
The coaching strategies that a coach chooses make them unique. Such strategies give the coaches a roadmap to achieve success in their coaching business.
Coaches are responsible for bringing a transformation in the lives of their clients. They are the ones who figure out what are the pain points in the clients’ lives and how to cut them. To do so, the coach must know how to approach the clients’ needs and concerns. Coaching strategies guide the coaches for their coaching process.
Coaching strategies can bring immense benefit to the coaches in their coaching journey.
Are you an aspiring coach and looking for top coaching strategies?
Do you want to know what are the top coaching strategies that you must include in your coaching process?
Do you want to know how to include these top coaching strategies?
Yes? Perfect! You are at the right place 🙂
This article covers all the coaching strategies that any successful coach uses today. If you want to skyrocket your growth you must include them too. Let’s have a look at the top coaching strategies in 2020.
Know Your Clients
The coaching process begins, moves around, and ends with the client. As a coach, your client means everything to you. Many coaches make a mistake of focusing more on their coaching plan rather than on the clients. Never do this! You may have an amazing plan, process, and style but always ask yourself – “Is this what your target audience wants?”
Your coaching process must be aligned to fit your target audience. This is the reason why the first step of your coaching journey should be knowing your clients. Make yourself aware of the pain points and expectations of your ideal clients. Once you know this, tune your coaching plan to meet their needs. Only when you can add value to someone’s life will they pay you. You must be able to convince your clients that you are the best for them. This will only be possible when you are thorough with their needs, pains, expectations, goals, strengths, and weaknesses.
Clear Objectives and Goals
This is one of the most difficult coaching strategies to apply yet an important one. Often you will find that your clients lack clarity on their objectives and goals. They are completely clueless about how to tackle their situation. They lack the support system who can show them the light or guide them on the right path.
As a coach, your job is to make things crystal-clear for your clients. You must be able to analyze the situation of your clients. You must be able to identify what are the true desires of your clients. What do they want to achieve and what joy means to them?
Suppose, a career coach may get a client who is not satisfied in his career.
Knowing the situation on the surface level never helps. The coach will have to understand the situation at a deeper level by asking questions like:
- Why is the client unhappy?
- Is this because of the current job of the client or is it owing to the client’s weakness?
- What does success mean for the client? Does he want to get a promotion? Does he want to start his business and become an entrepreneur?
- What are the short-term and long-term goals of the clients?
And so on…
Clarity on the purpose builds the foundation of the coaching process. Once you do this, the coaching process will become smooth. A coach must ask great coaching questions to gain clarity on the objectives and goals of the clients.
Build Mutual Trust
At the root of all the successful coaching relationships lie mutual trust. Coaching involves touching some very sensitive parts of the clients’ lives. These remain untouched for years. Not all the clients are comfortable enough to speak their heart out. It is the job of the coach to take the clients in confidence by providing a safe place to the clients. Avoid judging their situations or blaming them for their past actions. This is only possible when a coach establishes a strong bond of trust.
Not only the client should trust you but also your coaching process. Amongst all the coaching strategies this one will demand a lot of patience and courage. But, once you build trust then your client will act as a catalyst to the coaching process. There will be fewer or no rooms for arguments or disbelief. This will ensure that both of you work together as a team for a common goal.
Have a Robust Coaching Business Plan
For a coach, a Game coaching business plan plays a great role. If you don’t have this as part of your coaching strategies, it won’t be easy to streamline your coaching process. Your coaching business plan includes everything that is important for your coaching process.
- Your short-term and long-term goals.
- Your core objectives.
- Your coaching business models.
- Your marketing, finance, and business and investment strategies, etc.
Your coaching business plan will help you to align your coaching practice to your motive. Have a look at some top tips to build an amazing coaching business plan.
Use Great Coaching Tools
The Coaching industry has undergone a sea change. Many methods of traditional coaching have become obsolete in the current coaching market. In the absence of the industry regulations, each coach is trying to include coaching strategies that only a few use.
One of such coaching strategies is the extensive use of different coaching tools. Many coaches today are making use of coaching tools for:
- Communicating with the clients.
- Tracking the performance of the clients.
- Evaluating the performance of the clients.
- Giving constructive feedback of the clients
- Conducting effective coaching sessions for the clients etc.
It is high time that you include some of these tools as a part of your coaching strategies. Here are 40 coaching tools that you can use to improve your coaching practice.
Listen More Than You Speak
I see that many new coaches talk so much. Probably, they believe the more they say, the more they can show their expertise. But unfortunately, this is not the case.
Your clients want to be heard. In the beginning, it would even be difficult to make them speak. Once that is achieved, it is important that the clients feel comfortable to speak their heart loud. During this time, try not to make any assumptions or pass comments based on your past experiences. Every client has a different story. You need to listen to the story carefully. Only then, you would be able to get a hold on the situation and build an action plan to coach the clients.
Active listening is one of the coaching strategies that most of the coaches neglect. Don’t commit this mistake. Listen with patience and confidence. Show your clients that you are with them while they speak through your body language. This may include nodding, changes in facial expressions, etc.
Remember that there are other ways of communicating rather than just speaking.
Tailor Your Coaching to Different Learning Types
This is one of the most amazing coaching strategies. Everyone has their own comfortable learning type. Few are visual learners while others are auditory learners. Some case studies might be helpful while few may want specific advice/suggestions.
A coach can’t tailor the coaching program to each type of client. But, you can choose to include different methods of learning in your coaching process. Then, depending on the client you can decide which method or a combination of methods you should use.
Conductive Effective Coaching Sessions
Planning coaching sessions should be one of your top coaching strategies. Your coaching sessions behave as a framework for your coaching practice. Conducting effective coaching sessions is an art and not everyone is an artist. You must know the aspects that make a great coaching session. Whether these are one-to-one sessions or online sessions, you must connect with the clients. Here are some best tips to nail their coaching sessions.
Ask Open-ended Questions
Open-ended questions are the ones that cannot be answered by a YES or NO. Coaches should include these questions in their conversations. It should be a daily exercise. By asking such questions the coach gets to know the client’s broader perspective and deeper thoughts. Descriptive answers tell you much more than just one-word answers. Some examples of open-ended questions are:
- Tell me about your relationship with your supervisor.
- How do you look at your future?
- What options do you think you have now?
- Describe the ideal situation that would meet your needs? etc.
You must learn the art of asking open-ended questions to make the most of your coaching sessions. This is one of the best coaching strategies that a coach must-have.
If you are looking for the best coaching strategies then remember to coach and not micromanage. Not always your clients will need you at the top of their heads! They shouldn’t even. Coaching your clients doesn’t mean that you should do their work. You will have to make them accountable for their actions. Avoid micromanagement. While deciding the action steps clarify when and how the clients will seek your help. Too much of calls or feedback may start feeling like a burden to your clients.
Give them enough space and let them take action in their style. Don’t make them dependent on yourself. This is not what a good coach does. Your responsibility as a coach is to show the clients the ideal path and let them walk. Along with this, ensure that you are present whenever your clients need you.
Craft a Unique Coaching Philosophy
You may have many coaching strategies but please don’t miss this one. Creating a coaching philosophy should be one of your top priorities. A coach’s coaching philosophy underlines their core values, objectives, and principles. Not all coaches have the same set of values, objectives, and principles.
A coaching philosophy distinguishes one coach from another. Not only creating but how do you propagate your coaching philosophy to your target audience matters too. Your coaching philosophy should be crisp, precise, and convincing enough.
Are you wondering how should you begin for creating your coaching philosophy?
Here are the steps to craft an amazing coaching philosophy.
Choose the Best Coaching Model
One of the top coaching strategies is choosing a coaching model for your coaching practice. Coaching models provide a structure for your coaching practice. The models ensure that your coaching process is streamlined and smooth. These models decide your coaching style and approach.
There are so many coaching models that you can choose from. These include – GROW coaching model, OSKAR coaching model, CLEAR coaching model, etc. You can also go for a hybrid of these coaching models as per your comfortability.
There is no best coaching model. Your choice should depend on a variety of parameters. These will include:
- The model that is aligned with your coaching philosophy.
- The model which you think will fit the best for your audience.
- The model which goes along with your target niche etc.
Incorporate Offline and Online Marketing Strategies
Your coaching strategies should aim to boost your caching business. Marketing strategies are really important if you want to make your presence feel in the coaching market. You may have great expertise and coaching skills but it is important to let your audience know this. And how will you do that?
By creating a buzz with the use of solid marketing strategies. This should include both offline as well as online coaching strategies.
Offline Marketing Coaching Strategies
Attend seminars and workshops for coaches of your niche. Try to meet new people and build your network. Try to expand your coaching services through family and friends. Let your circle know what you do and how your services can help someone to meet their goals.
Online Marketing Coaching Strategies
You must have a solid web presence so that people can see and reach you easily.
Build a coaching website
This is the first and most important step. Build a website that tells the audience about you and your coaching services. Have some client testimonies to make your audience realize your potential. Try to gather traffic by online blogs, webinars, and free coaching material.
Social Media Marketing
In this digital era, the role of social media to expand your reach and connect with your ideal clients has become important than ever. You must know how to use Linkedin Marketing and Facebook Ads and groups for your coaching business. Gaining followers on Twitter and Instagram again increases your chances to expand your services.
Never underestimate the power of email marketing. Though it is a bit old, the benefits still exist. You can keep your clients updated via newsletters through emails.
Give and Take Feedback
Without feedback, your clients will never improve. As a coach, one of the most important coaching strategies is to provide constructive feedback that can motivate your clients. Not all coaches are good at given feedback. You must take care that you are modest and gentle in while giving feedback. Even if your clients are not performing well, highlight the weakness and shortcomings humbly. Be very careful about your choice of words. Your style of giving feedback can boost or break someone’s morale.
Not only giving feedback is important but taking feedback from clients is equally important. This is the only way in which you can realize what’s lacking in your coaching practice and improve it. Take regular feedback from the clients. You can ask them to provide feedback at the end of the coaching session or at some interval.
Building confidence in your clients is not an easy job. Only coaches who are determined and connected to their clients can boost their confidence. At different phases of the coaching process, you may find that the clients are lacking spirit and motivation. As a coach, it’s your job to identify what makes the clients lose hope and spirit. You will need to figure out coaching strategies that can help them revive their confidence and trust in themselves. Building confidence will help your clients to follow the action plan and achieve transformation.
Set SMART Goals
The abbreviation SMART stands for Specific, Measurable, Actionable, Relevant, and Time-bound. Break each goal of yours and decide how you will make it SMART. Only such goals can help the coaches to achieve the goals quickly and easily. Be it your clients’ goals or you always aim for it after making it SMART.
Track and Evaluate the Performance of the Clients
How will you ensure that your clients are improving?
What will tell you that your client has gone off track and needs your help?
What are the metrics based on which you will evaluate the performance of your clients?
You must have an answer to these questions. You may have many coaching strategies but if you don’t have this one it can lead to negative outcomes.
There are many ways that you can use for tracking and evaluating your clients’ performance.
You can do this during your coaching sessions. You can ask your clients to fill a survey through which you can conclude. There are coaching tools that can make your task extremely easy.
Be patient with failure
Not every coach is successful and not every coach knows how to deal with failure. You must have some coaching strategies that help you to overcome failure.
What will you do if you stop getting your coaching clients?
How are you saving for a rainy day?
What if your investments and business strategies fail?
If coaching is your passion you would be able to get back on track. What is important is that you are patient with failure and have coaching strategies to overcome hurdles. Always have a Plan B. Be determined and believe in yourself. Attract your true desires and they will come to you in miraculous ways.
Understand When it’s Time For a Change
With time and experience, you will feel that your coaching process needs a change. This can be a change in your coaching philosophy or a slight tweak in your coaching business plan. This can also be a change in your marketing strategies or in your way of pitching to your clients.
The reality is that the coaching industry is continuously evolving. To be at par with the recent coaching trends and techniques it is important to slightly tweak your coaching style and process in one or the other way. Depending on the response and the feedback you can choose to keep or discard the change. But never stop yourself from experimenting and being creative!