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Glossary

 

Traffic The amount of visitors to a website
Lead A prospective client who shows interest and provides contact information.
Opt-in Express permission by a client to allow a coach to send emails or more information.
Webinar A seminar conducted over the Internet.
Conversion Rate The percentage of prospects who take a desired action.
Prospects Someone who can become a client down the line.
Conversion Asset Things like testimonials, interviews etc. which positively affects the conversion rate.
Funnels The entire process and journey that the prospect goes through before becoming a client.
Nurturing Process of developing relationships with clients at every stage of the funnel
Nurturing Sequence Email sequence that helps in nurturing.
Triage Call A call that determines how desperately the lead needs your coaching.
Strategy Session The final sales call which convinces a lead to become your client.